CR investors 'force to be reckoned with' as Earth Day approaches

ProLogis’ investor relations team are keenly anticipating Earth Day, which falls tomorrow on April 22. No, not because Avatar is being released on Blue-ray DVD. Rather, they are excited because the company is using Earth Day to launch its latest corporate responsibility (CR) report.

The CR report, once dismissed as corporate fluff, is now an important part of many investor-targeting strategies. To meet the criteria for inclusion in sustainable investment funds, a lot of detailed information is required, and here the CR report provides a valuable service.

What’s more, the amount of assets managed by CR-focused investors is on the up, noted ProLogis’ head of IR, Melissa Marsden, during a webinar yesterday. ‘They are becoming a force to be reckoned with,’ she added.

Other issuers seem to agree. CorporateRegister.com, an online CR resource, says 3,764 standalone reports were produced across the world in 2009, up from 3,408 in 2008 and 3,011 in 2007.

With climate change risk an ever-hotter topic (and now a suitable issue for inclusion on shareholder resolutions in the US), 2010 is likely to be another record year for CR reporting.

-To hear the webinar, visit the IR magazine website.
-Read about Vodafone’s award winning CR report.

Tim Human
IR magazine

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