We are not alone
Rest assured I'm not getting all Tom Cruise on you. I am not weird and I haven't been spending my evenings holed up in observatories scanning the skies for extra terrestrial life forms. Instead, I'm picking up on David Blackwell's comment piece on small caps in today's Financial Times.
The message: a bit of IR goes a long way.
Blackwell flags up software firm Datacash Group. It posted a blinding set of results this week, but when the analysts called up for a chat and some more meat on the bones there was no one on hand to answer the phone.
The result: misery. The company missed out on securing favorable press coverage and bumping up its share price. Deputy chairman David Bailey reportedly leapt to his company's defense. The board was too busy meeting institutions, he said, to answer to other investors on results day.
But how hard would it be to brief someone to do that for them? It seems like such a shame to spend all that time creating value if there's no one around to spread the good news.
So there you go, we’re not the only ones who think ongoing market communication is worthwhile.
Clare Harrison
Deputy international editor
IR magazine





